Framing for Impact

Effective Communication Strategies in Science Education Reform

Framing for Impact
Recording this 1st episode of The Collective Podcast with Dr. Corrales was a dream! I'd love to interview more scholars in Chemistry Education.

Show Notes:

Welcome to this first episode of The Collective Podcast! Here, Drs. Rosa and Corrales discuss the impact of framing a message that elicits support and action in reform.


🎧 Core Audience

  • Science educators, researchers, and policymakers who are interested in improving science education through effective communication and framing of messages.
  • Individuals seeking insights on how to craft compelling arguments and messages that resonate with diverse audiences.
  • Anyone interested in the intersection of science education, communication, and social change.

📋 Topics Covered

  • The importance of effective framing in advancing science education reforms.
  • The challenges of framing messages for impact in academic publishing and the tension between values and success metrics.
  • There is a need to balance empathy, interdependence, and self-interest when framing messages.
  • The importance of considering the intended audience and tailoring messages accordingly.
  • The role of authenticity and values alignment ineffective framing.

🗝️ Key Takeaways

  1. Empathy alone may not be enough: While empathy is crucial in understanding the experiences of marginalized groups, it may not be the most effective framing strategy for promoting change.
  2. Interdependence and self-interest: Framing messages around interdependence and self-interest can more effectively garner support for reforms. Emphasize how addressing inequities benefits everyone, not just the marginalized groups directly affected.
  3. Accessible language and practical solutions: Use clear and accessible language to communicate research findings and recommendations. Provide concrete examples and practical solutions that educators can quickly implement.
  4. Target the right audience: Consider your intended audience when framing your message. Tailor your language and examples to resonate with the specific group you're trying to reach.
  5. Authenticity and values alignment: Be authentic in your framing and ensure it aligns with your values and beliefs. Avoid diluting your message to appease reviewers or conform to norms.

📄 Useful Resources

  1. Here’s the TEDx video by Dr. Nat Kendall-Taylor:
  1. We found the study referenced in the TEDx video; here’s how they defined interdependence:
“Interdependence: the idea that everyone in the province has a stake in addressing addiction”

⌚️ Helpful Time Stamps:

00:00 - Opening

01:40 - Overview

05:05 - Three questions

05:47 - Question 1

11:24 - Successfully framing a research paper

14:44 - Framing equity reforms

22:34 - Should we avoid empathy?

34:28 - Question 2

49:34 - “We’re academics, of course we…”

52:16 - Academics vs. social media

58:53 - Question 3


🎙️ About the Hosts

Dr. Vanessa Rosa:

  • Advocate for science education reform and founder of Cuvette Collective.
  • Passionate about transforming science education and challenging academic conventions.
  • Expertise in science education research, curriculum development, and assessment.

Dr. Adri Corrales:

  • Education researcher, educator, and director of community engagement for Cuvette Collective.
  • Focus on equity and inclusion in science education.
  • Expertise in qualitative research methods and critical theory.

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Thank you for supporting efforts to advance science education reform and this community!